Bytes Cable Protectors

Tzumi Electronics animal themed cable protector redesign

In 2019 Tzumi Electronics urgently needed to redesign their line of cable protectors. I translated original 2D character designs into mold-ready CAD in Autodesk Fusion360 & oversaw the factory prototyping phase. I was also able to improve on the internal design to create a better fit & accomodate a wider range of cords.

Creative Director:
Taryn Lancia

Character Design:
Erica @ DesignELF

Product Development

Two dimensional illustration of a gray bunny cable protector with a pink nose and white tail.

Three dimensional computer rendering of a gray bunny cable protector with a pink nose.

Product Use

Gray bunny shaped cable protector being placed on lightning style cable by a user